Exercise 2: Wordsmash
Statement
The purpose of this exercise was to create a short motion graphic advertisement for a made-up business, product, or service based on mashing together 3 words. The words I chose are strawberry, dramatic, and banana and I mashed them together to create the word “strawmana.” With this word, I decided to use it as a name for an ice cream shop, in which I created the ad for. Initially I had chosen 3 flavours, strawberry, chocolate, and banana, which are all nouns, but I needed to remove one and add another part of speech such as an adjective. This is where the word dramatic came into play. For my process trials, I had each letter just appear on the screen with the writing sound overtop, but I needed to give the reveal more flare. I then imitated the act of physically writing out the word, which flowed a lot better, and therefore creating the final piece. It was a fun project to work on and I love how it turned out.